About Us
Our why
To help our clients make wise decisions with their family wealth and preserve it for future generations.
My earliest memories of money are drawn from interactions with my parents. As immigrants, investing was a way for them to take part in the American dream and grow their hard-earned money. I have memories of sitting at our kitchen table and learning about budgeting and compound interest.
During college, my mother’s advice led me to a part-time internship at a prominent financial company, which turned into incredible and unexpected learning opportunities. I was shortly promoted to Branch Supervisor, spoke and trained at national conferences, and opened offices throughout California and the East Coast, overseeing more than 100 advisors before the age of 24. While the experience was priceless, I became frustrated by the company’s focus on selling financial products.
In 2010, my sister Kathleen and I established Bright Advisers based on the belief that high-income families with young children deserve the same coordinated tax, investment and family planning that most $50M+ families get.
Our team of professionals has worked tirelessly to provide clients with hyper-personalized solutions tailored to each family’s goals. Now, as a father of two amazing young kids, it brings to focus the importance of teaching them about money, along with our family values, stories, and traditions.
Our hope is that you are able to plan purposefully for the future and live richly today.
Regards,
Kevin Luu, Co-Founder and Chief Learning Officer
Kathleen Chou, Co-Founder and Senior Partner
The pattern
We spent more than 25 years watching high-income families with young children come to us for help with their taxes and investments. But nobody was writing any of it down. The CPA, the attorney, and the advisor were never in the same room. Almost no one was teaching their children how to think about money before they inherited it.
Research suggests that about 70 percent of family wealth is gone by the second generation and about 90 percent by the third. The main reason is not bad investments. It is that families transfer money without transferring their thinking.
We built Bright Advisers to solve that problem. Age Five Wealth Education is a clear idea. Starting when children are five, every major financial decision is documented in a FamilyKnowledge® Library, written in the parents’ voice, for their children to read at 18. Over time that library becomes the guide their children use when they make their own decisions.
I wrote about this in Start at 5.